Value Colleges Ranks Assumption’s Digital Marketing Program Among Top 30 in the Nation
Assumption’s Digital Marketing Certificate program has been ranked among the very best in the nation by Value Colleges for 2017. Value Colleges is an online guide to the best values in undergraduate and graduate education.
“Several studies have demonstrated that Internet-based advertising could outpace that of television by 2018, creating a demand for qualified talent in this rapidly growing field,” said Dennis Braun, director of Assumption’s Continuing and Career Education department. “Employers strive to fill their technology teams with well-trained and educated talent with a strong acumen in this emerging field. This independent recognition by Value Colleges is a testament to the quality of Assumption’s program that helps train individuals to succeed and excel in the present, and future, advertising market.”
Assumption’s online certificate program in digital marketing, which was ranked 14th by Value Colleges, is designed to launch graduates’ careers after completing eight highly-focused courses. The 24-credit curriculum, which was developed by leading professionals and educators in the field, provides practical working knowledge in the crucial areas of search engine optimization (SEO) and marketing (SEM), social media marketing, online analytics, content creation and marketing, and more. It can be completed as a standalone certificate or as a concentration in the Bachelor of Business Administration degree program.
Assumption joins MIT as the only other institution from Massachusetts to make the list, as well as other prestigious institutions including Duke University, George Mason University, Loyola University Chicago, Rutgers University, University of Georgia, University of Illinois, and the University of Notre Dame. To view the full list, visit the website.
“The digital world–and social media in particular–has been wonderful for its democratizing effect on the field of education,” said Carrie Sealey-Morris, lead editor of Value Colleges. “A formal degree is not necessarily a requirement for many professional roles today. In many cases professionals only need to demonstrate proficiency in the form of reputable certification or a diploma, which oftentimes can be obtained through online programs.” This is especially true in the field of digital marketing, where pedigree is less important than potential. As Sealey-Morris goes on to explain, “The field is wide, and competence can be achieved through online certificate programs, weekend intensives, evening courses, and other venues, whether from accredited, established colleges and universities or from dynamic entrepreneurial upstarts.”
The Value Colleges ranking is based on the following metrics: reputability (based on U.S. News & World ReportOverall score); ROI (according to data from College Scorecard); and cost (online per-credit-rate as sourced from the school). Value Colleges has a mission to help future students – whether they are working professionals, new graduates, minority and first-generation students, or others – to find residential and online degree programs that will help them make their goals a reality. Value Colleges is unbiased, ranking degree programs, providing guides for the complex financial and professional questions of college students, and offering honest facts about the potential and pitfalls of a college education.